Brand and Project Manager

As our Brand and Project Manager, you will drive brand and customer activities through strategic marketing initiatives and effective project management. You will collaborate closely with a cross-functional team, integrating insights from Value & Access, Medical, Commercial, Regulatory, Legal, Finance, and Digital teams to create cohesive and innovative marketing strategies. Your project management skills will ensure timely and successful execution of marketing initiatives. By developing omni-channel engagement plans and managing relationships with key stakeholders, you will foster a high level of customer focus and drive value-adding activities. Additionally, you will oversee the creation and localization of marketing materials, ensuring compliance and effective communication. 

Accountabilities 

Market Understanding and Insights: 

• Develop market understanding and gain insights into the stakeholder map and needs, patient journeys, patient funnels, landscape map (existing products and utilization), and differentiation. 

• Identify opportunities and barriers to growth in close collaboration with the cross-functional team. 

Marketing Activities and Project Execution: 

• Define, lead, and execute marketing activities and projects to deliver on the brand strategy. 

• Ensure the successful achievement of tactical objectives and milestones outlined within the Disease Plan for assigned indications. 

• Oversee project management tasks, including planning, scheduling, and coordinating resources to ensure timely and efficient project completion. 

• Establish an omni-channel engagement plan in close collaboration with the cross-functional and Digital teams, leveraging digital marketing tools and platforms to enhance brand visibility and engagement. 

• Create, localize, and manage the approval of local materials, including Veeva/Promomat system management. 

• Manage marketing and support agencies in developing local marketing materials and communication tools. 

• Allocate resources effectively and manage budgets. 

• Ensure all marketing activities and materials comply with industry regulations and company policies. 

Internal and External Stakeholder Engagement: 

• Drive cross-functional collaboration and work closely with Value & Access, Medical, Regulatory, Legal, Finance, RDAP and other teams to ensure integrated plans and aligned implementation of marketing activities. 

• Support the development and the execution key account management plans, based on the locally identified patient journey issues. 

• Promote the sharing of best practices and experiences across the CENE region to enhance team performance and drive regional success. 

• Actively engage and collaborate with International/Global teams to ensure market needs and priorities are considered in the product strategy and launch plans. 

• Build and maintain strong relationships with Key Opinion Leaders (KOLs), healthcare professionals, and other key stakeholders. 

Essential Skills/Experience 

• Minimum 2 years of experience in the Pharmaceutical Industry in marketing 

• Strong Project Management and strategic thinking skills  

• Excellent communication, presentation, and interpersonal skills with an aptitude for building strong client relationships. 

• Experience in one or more of the following fields highly desirable: rare disease, neurology, haematology, nephrology, endocrinology, oncology 

• Sound knowledge and understanding of the pharmaceutical regulations and national health system, and aspects of reimbursement of healthcare services (national, regional, patient group and individual patient level). 

• Able to work independently in a fast and dynamic environment where cross functional collaboration (Market Access, Medical, Marketing, Regulatory and Quality etc) is key for success 

• Fluent in one Nordic language and English 

Desirable Skills/Experience 

• Nordic marketing experience  

• Experience in preparing the launch of a product 

• Experience with omni-channel engagement tools 

Education

• University degree 

• LIF Education or equivalent 

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. 

Joining Alexion means embracing an opportunity where work isn’t ordinary. We are a beacon in the global Biopharmaceutical landscape. Our closeness to patients brings us closer to our work and each other. Combined with our brave, pioneering spirit – we are truly unique in R&D and healthcare. At Alexion, grow and innovate in a business with a rapidly expanding portfolio. Enjoy the vibe, entrepreneurial spirit, and autonomy of a leading biotech. You’ll join an energizing culture where people build connections to explore new ideas. As an important member of our commercial team, you'll meet the needs of some of the most under-served patients in the world. You will be empowered with tailored development programs designed not just for skill enhancement but for fostering a deep understanding of our patient's journeys. You’re supported by exceptional leaders ready to lift you in marketing, compliance, and beyond. 

Ready to make a difference? Apply now!