Patient Marketing Manager- Immunology
At AstraZeneca, we put patients first and we strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person.
The Marketing Manager plays a meaningful role in crafting patient marketing plans to improve the value of AstraZeneca's portfolio and pipeline. Reporting to the Sr. Director for Immunology Marketing, the Patient Marketing Manager is responsible for leading key projects within the Immunology Patient Marketing Team; including digital media, CRM campaigns, patient education and community advocacy.
What you’ll do
Collaborate with the Patient Marketing Director to define and deliver against the brand’s promotional plan and programs; ensuring alignment with brand strategy and customer insights
Leadstrategic execution of tactical planswithin key channels;including core promotional campaign assets, Customer Relationship Management (CRM) and patient support programs
Deliver promotional tactics and assets on time, on budget, with measurable business impact
Develop critical metrics and track project performance against patient support programs, media campaigns and community engagements
Partner with Business Insights and Market Research Team to define success metrics and analyze performance programs
Improve collaboration with other functional areas within the business to increase impact and efficiency
Lead the Medical, Legal and Regulatory review process to ensure timely, compliant and impactful marketing materialsare delivered according to plan
Manage partner agency relationships, workflow, and related expense budgets
Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives
Essential for the role
Bachelor’s Degree required; preferably in Business, Marketing or in the sciences
3+ years of pharmaceutical marketing or related experience
Strong communicationskills and passion for helping patients
Demonstrated ability to lead without authority
Ability to manage complex projects and timelines
Ability to gauge the feasibility, impact and risks of proposed programs
Comfort operating in a highly regulated environment and industry
Desirable for the role
Experience in Immunology or related specialty care products
Advanced Degree in Business, Marketing, or Science
Experience in Legal, Medical and Regulatory functions
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
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