Marketing Manager - Baxdrostat

At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person. 

Our ambition is to improve and save lives for the millions of people who are living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. AstraZeneca is uniquely positioned to improve the outcomes of patients living with CVRM diseases today and tomorrow with our strong and expanding portfolio and one of the broadest, deepest, most innovative pipelines in the industry. By 2032, we intend to be leading the world in CVRM therapies, launching up to 15 new life-changing medicines.

The upcoming launch of our newest CVRM product in the United States is set to be a critical milestone for AstraZeneca and for patients with hard to control hypertension.  As a Marketing Manager, you will be at the forefront of this groundbreaking launch, delivering on initiatives that will not only elevate the brand but also profoundly impact patient outcomes.  

As a Marketing Manager, located at our Wilmington, DE Commercial Headquarters, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. The Marketing Manager is responsible for working with Brand Leadership and across global and partner collaboration teams to develop, execute and measure aspects of the brand strategy. This role is specifically focused on – but not limited to – launch promotional planning, positioning, disease education, and marketing campaigns.

What you’ll do

• Collaborate with Associate Directors, Marketing Directors, and collaboration partners to design and facilitate the brand's promotional plan, ensure consistency with brand strategy 

• Lead the execution of multichannel marketing plans for disease education with focus on development and implementation of unbranded and social efforts  

• Work closely with Global Commercial Operations to support aspects of our messaging and execution to health care professional, including materials to support sales force, digital, social and other channels. 

• Manage ad agency performance and staffing to support brand goals. 

• Partner with Business Insights and Market Research Team to define success metrics and analyze performance programs 

• Lead the review process to ensure legal/regulatorycompliance and approval process for all marketing materials

• Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand's stated objective. 

• Manage promotional budget associated with brand marketing activities 

• Support and participate in team activities to build a positive work culture 

Essential for the role

• Bachelor’s Degree in Business, Marketing or in the sciences 

• Minimum 3 years of Pharmaceutical or Healthcare industry OR 3 years of marketing or promotions experience with 1 year of pharmaceutical industry experience 

• Demonstrated ability to lead without authority 

• Ability to manage complex projects 

• Comfort operating in a highly regulated environment and industry 

• Strong communication and interpersonal skills 

Desirable for the role 

• Experience as a medical/pharmaceutical sales representative and/or manager

• Advanced Degree in Business, Marketing, or Science 

• Prior Cardiovascular, Renal, Metabolic (CVRM) area experience 

• Experience launching new products or indications 

• Experience in cross-channel, cross-customer marketing,technology and analytics 

• Understanding of US healthcare system pricing and reimbursement