Brand Manager, US Marketing

Do you haveexpertisein, and passion forMarketing?Would you like to apply yourexpertisetoimpacttheRespiratoryBiologics therapeutic areain a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!

At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, thenyou’reour kind of person.

TheBiopharmaceuticalsBusiness Unit (BBU) creates and executes meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.

AsBrand Manager, Respiratory Biologicsin Wilmington, DE,you’llplay a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives.This roleis responsible forworking with Brand Leadership and across global and partner collaboration teams to develop,executeand measure aspects of the brand strategy. This role is specifically focused on,but not limited to,Direct-to-Consumer Marketing–Campaign development,Omni-channel execution,and PatientSupportProgram development.To be successful in this role you will need to be able to implement channel strategies to deliver on the brand’sobjectives.

Whatyou’lldo

• Work onthe development and executionofthe brand’screative campaign across all promotional channels

• Partner with Business Insight team to develop customer insight plans, success metrics and analyze performance of programs

• Partner with the team onongoing optimization ofconsumer messaging bychannel and creative to ensureoptimalcommunications andperformance

• Lead agencies in development of brand creative,messagingand execution

• Collaborate withinternal and externalpartners to design andfacilitatethe brand's promotional plan, ensure consistency with brand strategy and other functional area priorities and lead review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials.

• Participate in annual operational planning process by shaping tactical plans and budgetsrequiredto achieve the brand's strategic objectives

• Work with corporate affairs and advocacy partners to develop patient-centric programs 

• Assistwithmonthly financial updates with agenciesassociated with brand marketing activities

• Manage regulatory and legal review and approval process forassignedtactics and promotional assets 

Essential for the role:

• Bachelor’s Degreein Business, Marketing or in the sciences

• Demonstrated ability to lead without authority

• Ability to manage complex projects

• Ability to gauge the feasibility,impactand risks of proposed programs

• Comfortoperatingin a highly regulated environment and industry

• Strong communicationand interpersonal skills

• 3+years of pharmaceutical or healthcare related experience

• Field sales,Respiratory or Biologics therapeutic-area experience

Desirable for the role 

• 2+ years prioragency experience

• 2+ years marketing experience

• Media planning/buying experience

• Prior Respiratory or Biologics area experience

• Advanced Degree in Business, Marketing, or Science

• Understanding of US healthcare system pricing and reimbursement

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This meanswe’reopening new ways to work, pioneeringcutting edgemethods and bringing unexpected teams together. Interested? Come and join our journey. 

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca offers an environment where you can thrive on energy and pace while making a significant impact on patients' lives. Our commitment to innovation and experimentation empowers our teams to think big and act fast. With countless opportunities for growth and development, you'll be part of a journey that shapes the future of BioPharmaceuticals and contributes to bending the global mortality curve.

Ready to make a difference? Apply now and join us on this exciting journey!