Associate Director, Media Strategy
As part of theMedia Strategy Team within AstraZeneca’s Commercial Digital Health (CDH) department, the Media Strategist is accountable for championing innovative approaches to paid media that connect with patients and healthcare professionals as a mechanism to achieve brand marketing goals in the US. This role will involve leading and performing our organization’s media planning strategy and providing tailored suggestions on how individual brands apply media to reach marketing objectives.As key strategy lead, the Media Strategist will set the strategic visions across paid media channels, inclusive of media mix, audience strategy, and media measurement. This strategic vision will be based on contribution and the development of user journeys aligned to specific brand campaigns.
The ideal candidate is someone who takes initiative, is enthusiastic about inspiring change, and has expertise in media. They should excel in working closely with collaborators from various areas to develop and implement media plans. The pull through of these strategies requires this self-starter to remain objective while supporting brands and the broader organization in the oversight and performance management of the media agency.
Role and Responsibilities:
Media Strategy, Planning, and Execution
Serve as the primary internal media point of contact for therapeutic area portfolio, brand leads,US engagement lead, andother cross functional teams
Partner with Brand and Media Agency to translate business objectives into media objectives
Management and leadership of Media Agency responsible for planning, buying, performance management, and optimization of integrated paid media campaigns
Participate in annual brand planning and lead subsequent development of strategic brand insights including the assessment of market, audience, competitive, and campaign insights
Ongoing development of AstraZeneca’s media planning competency and proactive implementation across related brands
Develops approaches to build joint business partnerships with key media partners that drive efficiencies, create innovation, and enables organization to be future ready
Ensures strategies align with latest consumer and media trends and emerging technology
Drives cross platform media strategies based on consumer insights, audience segments, business, and brand objectives
Maintain an in-depth knowledge of portfolio and brand businesses inclusive of objectives, strategies, goals and market challenges
Collaboration
Collaborate with internal collaborators across Marketing, Omnichannel Strategy, Analytics, Reporting, Regulatory, and Channel Excellence
Coordinate media efforts with Omnichannel Strategyand Channel Excellence teams to identifyOmnichannel integration opportunities
Recommend optimal creative formats and analytics team collaboration to deliver successful media campaigns
Measurement and Reporting
Proactively collaborate with media agency, brand, and other analytics teams to develop a media measurement framework and identify critical metrics.
Reviewing in-flight performance to ensure agency teams are optimizing to hit critical metrics and proposing strategy pivots based on performance
Champion the implementation of end-to-end analytics solutions that quantifies the contribution of media investment on business goals
Education, Qualifications, Skills and Experience
Essential:
Bachelor’s Degree
At least 6+ years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home)channels
Client relationship / Internal management experience
Demonstrated and measurable experience planning, developing, and implementing media plans, ideally cross-channel
Knowledge of digital mediatrends and technologies including programmatic platforms; display, video, social media and mobile advertising; native ad units and content marketing, etc. strongly preferred
Demonstrated experience bringing to bear 1st and 3rd party data for targeting and segmentation
Experience working in collaborative team settings and liaising between agencies and media naive teams
Experience working in a regulated industry a plus
Experience working with campaigns targeting multiple customer groups
Exceptional communication skills, including listening as well as explaining complex ideas and technologies
Independent self-starter with a “plug-and-play” attitude for collaboration
Proficient in conducting compelling presentations and organizing effective workshops for high-level colleagues and internal customers
Comfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projects
Key stakeholders:
Internal
Brand Marketing
Omnichannel Strategy
Channel Excellence
Brand Insights and Advanced Analytics
Global Procurement
External
Media Publishers
Measurement and other technology partners
Media Agency
At AstraZeneca, we are driven by an entrepreneurial spirit, enabling us to proactively take initiatives, speak up and see first-hand the difference we've made. We are trusted and empowered to be creative, solving problems by taking risks with science as our guardrail. We embrace continuous change and improvement, encouraged to think differently and develop game-changing ideas.
Ready to make your mark on the healthcare ecosystem? Apply today!
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
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