Lung Cancer (Sr.) Brand Manager

Purpose of the Job

• Successfully lead Tagrisso business via building Lung cancer market with differentiated launch excellence
• Collaborate with the cross functional teams for maximizing brand opportunities
• Manage Tagrisso life cycle beyond the Lung cancer indications

Typical Accountabilities

• Develop Tagrisso brand plan and seamlessly execute the planned actions in a timely manner collaborating with the cross functional teams
• Strategically communicate with the external key stakeholders and collaborate with business partners based on high passion & winning spirit
• Track business performance regularly working with related functions to achieve the brand goal

Functional Capabilities

• Define business opportunities through deep understanding of the market and competitive landscape. Define key questions, hypothesis and deploy latest research skills to deepen understanding of patients, HCPs and payers.
• Prioritize, optimize, and identify strategy of key accounts and customers, defining sequence of tactics and measuring engagement, leading cross functionally, leveraging influence
• Define KPIs and track qualitative and quantitative data to measure customer interaction and results of marketing mix
• Execute and track budgeting and forecasting
• Design customer value proposition and drive articulation of the holistic value proposition across brand offerings
• Ensure quality content generation and optimal deployment across channels considering internal and external compliance and key trends of the market environment
• Understand market sequencing and access requirements for product launch
• Cross functional collaboration with Medical, Sales, RA, and P&R to define joined up approach to customer engagement and share insights

Essential Qualification

• Bachelor’s degrees and above
• Over 5-year experience of marketing in pharma industry
• Strong drive for results
• Strategic business planning and project management
• Good interpersonal communication
• Fluent English communication

Desired skills or requirements

• MS office skills(Word, PPT, Excel) proficiency

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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.