Brand Manager/ Senior Brand Manager (Rare Disease - Neurology (NMOSD & gMG))
Do you have expertise in, and passion for, Marketing? Would you like to apply your expertise to impact the lives of patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear – shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalize and scale it.
BUSINESS AREA - Hong Kong
Welcome to Hong Kong, one of over 400 sites here at AstraZeneca, providing a collaborative environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca’s priorities, it’s important to us that you bring your full self to work every day. To help you maintain your best self, here’s a sneak peek into some of the things this site provides for you
Flexible Medical Benefit for you to better take care of well-being of yourself and your family
Bright and vibrant work environment
Top up employer MPF contribution
We’re bringing transformative drugs to those that need them the most by combining continuous new launches with unique solutions across the whole patient journey. It’s how we are able to truly make a difference to the quality of lives and answer huge unmet patient needs.
United by our local sense of belonging, there’s never been a better time to join a progressing team. Countless opportunities to learn from the best global talent, this is a place for those who want to be challenged and empowered to do the things they never thought possible.
What you’ll do
Your marketplace insights and patient focus will shape and direct strategic marketing plans for the product lifecycle, ensure execution of the brand plan for long-term brand success and develop clear country value propositions for patients and healthcare professions.
An originator, you will be responsible for brand success by employing cross-functional engagement strategies, exploring new and innovative approaches to brand communications and responding to constructive feedback internally and externally.
Your job responsibilities will be, but not limited to:
Design and execute product strategies to ensure strong market presence of your responsible products
Identify and develop key opinion leader to ensure strong advocacy for therapy area/ responsible products
Collaborate closely with other functions to achieve objectives of AZ products including sales target and market shares
Develop tools/training for field force on brand positioning, value proposition and key messages
Plan and execute product launches, including developing launch plans, monitor and optimize launch performance
Develop innovative & impactful drug access programs for responsible products
Demonstrate high level of product knowledge and therapy knowledge under responsibility
Monitor performance and control A&P budget and P&L portfolio
Localizes digital content as needed
Essential for the role
University graduate in any discipline
Preferred 3-5 years of marketing experience
3 years’ experience in multinational pharmaceutical company in a sales and marketing related position
Good command of both spoken and written English and Chinese
Excellent communication and interpersonal skills
Highly self-motivated, meticulous, able to work under pressure
Strong collaboration working with a wide variety of key stakeholders
Desirable for the role
Desirable for the role
Having network and solid experience in the field of Rare Disease, Neurology (specialized in neuromuscular diseases), Pediatric Neurology
Command of Mandarin
Depending on candidate experience, this position could be filled at the following levels: Brand Manager/ Senior Brand Manager
Why AstraZeneca?
At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.
So, what’s next?
Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.
Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn
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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.