Senior Manager - Digital Customer Strategy

Senior Manager, Digital Customer Strategy

At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, daring thinking and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe.

Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to develop a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our head office and BlueSky Hub in downtown Toronto are purposely composed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects.

Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected, which is why we’re taking ambitious action to address some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.

Join Our Team as a Senior Manager, Digital Customer Strategy (Oncology) at AstraZeneca!

The Senior Manager, Digital Customer Strategy is a critical leader responsible for crafting and delivering AstraZeneca’s digital engagement approach across commercial functions. This role drives the design and optimization of omnichannel strategies, championing the integration of AI-powered solutions to personalize customer interactions, improve campaign performance, and maximize business impact. The Senior Manager partners with brand, sales, analytics, and IT teams to ensure data-driven, agile, and innovative engagement with healthcare professionals (HCPs), patients, and other key stakeholders.

Key Responsibilities

• Lead the development and execution of the digital customer engagement strategy across assigned portfolio, embedding AI integration and advanced analytics into every step of the customer journey and commercial activity.

• Design and coordinate high-impact omnichannel campaigns, leveraging AI tools for segmentation, targeting, content personalization, and performance optimization.

• Collaborate with commercial teams, brand leads, medical affairs, analytics, and IT to translate strategic objectives into actionable digital initiatives, fostering seamless cross-functional alignment.

• Drive adoption of GenAI and machine learning technologies for campaign management, predictive analytics, customer profiling, and real-time engagement insights.

• Develop and continuously refine dashboards, KPIs, and measurement frameworks powered by AI to monitor the effectiveness of digital channels, customer satisfaction, and commercial results.

• Guide campaign preparation, digital go-to-market model development, and omnichannel planning—ensuring readiness, precision, and consistent customer experiences.

• Support HCP digital partnerships and digital patient activation initiatives, utilizing data-driven recommendations to optimize outreach and improve outcomes.

• Animate customer and patient engagement journey creation with AI-enabled personalization and dynamic channel sequencing.

• Advocate for digital innovation and best practice sharing across teams, building capability and fostering a culture of continuous learning and improvement.

• Ensure compliance with global and local regulations on digital engagement, data usage, and privacy in all activities.

Qualifications

• Bachelor’s degree in Business, Digital Marketing, Data Science, or related field; advanced degree preferred.

• At least 5 years of experience in digital strategy, commercial, or omnichannel customer engagement roles, oncology pharmaceutical experience an asset.

• Strong understanding of omnichannel engagement, advanced segmentation, campaign analytics, and digital platform deployment.

• Proven collaboration skills, with experience influencing cross-functional teams and senior stakeholders.

• Excellent communication, project management, and change leadership abilities.

• Thorough knowledge of compliance, data governance, and digital regulation in healthcare/pharma.

What to Expect

This permanent full-time hybrid role is based in Mississauga, with a flexible onsite arrangement (3 days per week in our Mississauga and Toronto offices). You’ll join a high-performing team dedicated to maximizing business impact through collaboration, digital, and continuous skill development.

Great People want to Work with us! Find out why:

• GTAA Top Employer Award for 12 years

• Top 100 Employers Award

• Canada’s Most Admired Corporate Culture

• Learn more about working with us in Canada

• View our YouTube channel

Interested in working at AstraZeneca? Apply today!
Please submit your resume, and if you wish, your cover letter indicating your interest and availability.

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Annual base salary for this position ranges from 136,829.60 to 179,588.85.

AstraZeneca is committed to providing fair and equitable compensation opportunities to all colleagues. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The range provided in this posting represents an offer pay range used in a majority of situations. The base pay offered will vary depending on multiple individualized factors, including the candidate's skills and experience, job-related knowledge, and other specific business and organizational needs.  In some cases, offers outside the range may also be considered to address unique circumstances.

In addition, our permanent positions offer an annual Variable Pay Bonus/Short Term Incentive opportunity as well as eligibility to participate in our equity-based long-term incentive program (if applicable to role).  Benefits offered for permanent roles include a competitive Flex Benefits & Retirement Savings Program, 4 weeks’ paid vacation, and annual Personal Days. Fixed Term Contract/Temporary positions (excluding students) are offered a Contract Benefits Program.

We are using AI as part of the recruitment process.

This advertisement relates to a current vacancy.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.