Brand Manager - Oncology, GU Cancers

Brand Manager - Oncology, GU Cancers

Location: UK, London

Competitive Salary and Bonus

Introduction to role

We are seeking a dedicated and innovative individual to join our UK GYN / GU team as a Brand Manager for GU cancers. This role is an exciting opportunity to own and drive the planning and development of brand operational plans, and the tactical delivery of assets / activities in line with brand strategy.

As a Brand Manager in the GYN / GU franchise, you will join a dynamic cross-functional team and be expected to collaborate with key internal stakeholders  including the sales, medical, diagnostic, market access, and IBEX teams to implement the brand plan. You will be taking ownership of brand planning and activities and presenting to senior members of the team, as well as engaging with key external customers such as medical oncologists, specialist registrars, oncology nurses, and pharmacists to ensure the successful implementation of the brand strategy.

Accountabilities

• Tactical delivery, localisation, and execution of the marketing plan across various channels
• Delivery and course correction of localised brand strategic plans for in-line and pre-launch brands
• Drive the creation of content to deliver an engaging brand experience across channels
• Manage external vendors (including creative agencies, market research agencies, meeting partners)
• Manage the asset approval and compliance process with cross-functional partners
• Use insights and performance data to ensure tactical execution - including account planning, targeting, and segmentation
• External engagement with key stakeholders, influencers, and decision-makers (including medical oncologists, specialist registrars, oncology nurses, and pharmacists)
• Manage annual brand marketing budget

Essential Skills/Experience

• Degree qualified – scientific, marketing, business
• Pharmaceutical oncology commercial experience with a strong performance track record
• Strong sales and/or marketing leadership with a successful track record of growing market share
• Creative multichannel marketing capabilities together with rigorous commercial business sense
• Success working as part of cross-functional teams with great communication skills
• Strong analytical and strategic skills

Very strong cross-functional team collaboration and informal leadership skills

Desirable Skills/Experience

• Good experience in the UK market
• Experience with launched and pre-launch brands
• Experience working in GU cancers
• Experience in launching new medicines in a new tumour area
• Alliance partnership working

At AstraZeneca, we work on diversified tasks with a global team. You will have the opportunity to work on multiple projects while partnering with knowledgeable colleagues across various business functions. Be exposed to new ways of thinking that help us grow collectively and as individuals. This is a place where every voice is heard and matters!

Ready to make a difference? Apply now to join our team!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.