Senior Marketing Manager - Consumer

Why AstraZeneca: 

AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death. 

This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life.

What You’ll Do:

The Senior Marketing Managerof Consumerwill be responsible forthe execution of consumer marketing efforts in the US on Enhertu. This position is in person, based in Gaithersburg, MD and will report to the Director of NPP and Consumer Marketing, Enhertu. 

• Support the creation of consumer campaign strategies that build brand awareness and engagement

• Lead implementation of innovative consumer digital marketing strategies and programs built on the foundation of what consumers need and how they behave

• Collaborate across the consumer team to use information and data to create and optimize strategies and campaigns

• Manage creative projects and digital media activations with our consumer and media agencies ensuring best-in-class media plan, performance and execution

• Contribute to a team culture built on the foundation of trust, open communication and fun

• Partner with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing materials

• Engage the Enhertu team, across the Enhertu alliance and with cross-functional partners to ensure alignment and maximization of consumer marketing initiatives 

• Effectively manage marketing budget(s) for areas of responsibility

Who You Are:

• A motivated, high-energy professional with a demonstrated track record of developing and implementing data and behavioral driven marketing strategies and tactics tied to the science, that deliverstrong results

• A passionate advocate who understands the responsibility and privilege toensure the consumer perspective and voice is represented and considered in all we do

• A collaborator and relationship builder with a proven ability to work cross-functionally to bring media strategies to life while ultimately driving business results within a heavily matrixed, fast-paced environment 

• A self-starter and out of the box thinker who bringsnew ideas and tactics to the table to optimize effectiveness of our campaigns with the intent of providing the best-in-class care and support for consumers

What Experience Do You Have:

• Bachelor’s Degree required.

• 5+ years of total commercial healthcare experience with at least 2 years of consumer healthcare marketing; oncology product marketing experience preferred

• Product launch experience preferred

• Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets 

• Ability to effectively manage multiple competing priorities to meet deadlines

• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues 

• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and/ or exceeding objectives

The annual base pay for this position ranges from $151,081 to 226,622 . Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.  In addition, our positions offer a short-term incentive bonus opportunity and eligibility to participate in our equity-based long-term incentive program. Benefits offered include a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.  ​​​