Brand Manager – Respiratory & Immunology

Brand Manager –Respiratory & Immunology

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Respiratory & Immunology: Our ambition is to transform Respiratory & Immunology care for patients, moving beyond symptom control to disease modification, remission and, one day, cure.

What you’ll do

As Brand Manager in our Respiratory & Immunology team, you will drive the commercialisation of assigned brands in Romania by developing and implementing the marketing strategy and operational marketing mix and tactics to achieve the brand ambition by delivering budgeted or above sales growth. In this role you will be strongly involved in launch of the now products based on growth of our R&I portfolio.

Other responsibilities will include:

• Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.
• Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy, brand messages and tactical plans.
• Improve the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
• Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights…) with quantitative feedback available through various data sources and reports.
• Be the product competitor, and market expert of assigned brand.
• Pro-actively adapts the Brand Plan in function of the constantly evolving environment to maximise brand potential.
• Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions and how field input was used in material development.
• Responsible for budget of assigned brands.

Essential Skills:

• Degree in Scientific Field or related
• Languages: Proficient Romanian and Advanced English  
• Proven brand  / marketing  management and critical thinking experience
• Experience leading and executing complex  projects
• Experience in launching new pharma products on a market

Desirable:

• Previous Respiratory & Immunology experience
• Experience in Insight/Market Research & brand forecasting
• Sales experience
• Experience in specialty care / hospital products

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a phenomenal Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on inclusivity in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.