Director, Corporate Brand & Creative
Location: Barcelona (on-site)
As Director of Corporate Brand & Creative, you'll lead AstraZeneca and Alexion's global corporate brand initiatives, infusing creativity and purpose into our communications. You'll set visionary creative standards and guide signature programmes ranging from brand guardianship and engagement to global corporate campaigns and the strategic evolution of our brand.
Working internationally, you'll tackle complex brand challenges and create compelling, purpose-driven content that inspires. You will collaborate with external agencies to deliver and ensure we have the right technical and creative capabilities.
As part of the Corporate Brand & Reputation team, you'll shape a forward-thinking agenda with imaginative strategies and a digital-first approach, leveraging strong interpersonal skills and cultural awareness to influence senior stakeholders. Join us as webuild a differentiated corporate brand and trusted reputation for AstraZeneca and Alexion.
Key responsibilities
- Lead delivery of key corporate AstraZeneca and Alexion brand activities and assets and be responsible forresults and performance.
- Oversee AstraZeneca and Alexion corporate creative standards, continuously innovating and improving.
- Oversee corporate brand assets and guidelines.
- Partner with global, regional and market teams to support the delivery of high-quality, creative content and ensure brand adherence.
- Implement learnings and use data to drive improvements, adopting best practices and ensuring approaches remain best-in-class.
- Ensure all corporate communications share a unified look and feel that reflect the company’s business priorities, strategy and brand.
- Oversee and manage the day-to-day work of a Senior Manager, Corporate Brand & Creative in the delivery of key programmes and activities.
- Oversee external suppliers, agencies and contract as required.
- Oversee quality and compliance of creative work.
Knowledge and experience
Experienced corporate brand strategist and artor creative director.
Minimum 10 years’ brand and design experience working in a fast-paced global in-house or agency communications team.
Significant experience of managing different stakeholder relationships and advising and working with senior stakeholders.
Strong understanding of digital and social media and adopting a ‘digital-first’ mindset for brand and creative content.
Experience in measurement and how to use data and research to drive brand and communications efforts.
Experience in working with international teams or on projects with international dimensions.
Experience of working in pharma/other highly regulated sector is desirable but not essential.
Capabilities and behaviours
- Exceptional strategic and creative thinking.
- Strong interpersonal skills with ability to lead complex projects.
- Strong visual judgement, attention to detail and design oversight skills.
- Resilience under pressure.
- Confidence around leaders and comfortable delivering alternative viewpoint.
- Team worker with high level of personal accountability.
- Able to develop and maintain networks across business and cultural boundaries.
- Self-starter with proven ability to work independently and flexibly, think ahead, engage proactively and take initiative.
- Capable of achieving results in a fast-paced and dynamic environment, often on short deadlines.
- Able to work efficiently and maximise ROI from creative output and assets.
- Comfortable operating in a matrixed environment.
At AstraZeneca, innovation and creativity are at the heart of everything we do. We are dedicated to developing the next generation of therapeutics in an environment where questioning minds never settle until new insights are uncovered. Here, you’ll be empowered to take smart risks to push boundaries while making the right choices to win. Our diverse teams reflect the communities we operate in, fostering an inclusive culture where different perspectives are valued. Collaboration is key to unlocking our plans for industry-leading growth, propelling us forward to reach bold new solutions.
Ready to make an impact? Apply now to join our journey in pioneering the future of healthcare!
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
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