Associate Director, Channel Strategy

At AstraZeneca, we are reimagining how customers discover, experience, and engage with our brands across an increasingly connected and AI-influenced landscape. We are seeking an Associate Director, Channel Strategy, EUCAN/International  to support integrated channel strategy across the regions. 

This role is for someone who can work across the channel ecosystem and help translate business priorities into clear, connected recommendations. You will support how media, web, content, search, CRM, and emerging AI-enabled discovery environments work together to drive stronger customer experiences and measurable business outcomes. 

As part of the AI for Commercial organization, you will partner across commercial, brand, customer engagement, analytics, and functional teams to help build scalable frameworks, support investment decisions, and strengthen customer-centered engagement across the regions. 

Your responsibilities 

• Support the development of integrated channel strategy across markets, connecting paid, owned, earned, and emerging digital channels in support of business objectives. 

• Contribute to customer engagement planning that helps brands and teams move from channel-specific decision-making to more connected, customer journey-based planning across key audiences, including healthcare professionals and patients where relevant. 

• Partner with cross-functional teams, including business stakeholders, brand teams, media, web, content, CRM, analytics, customer experience, and agency partners, to align channel strategy with portfolio and brand priorities. 

• Help develop recommendations on how AstraZeneca’s digital presence should evolve in response to changing customer behavior, AI-powered discovery, search evolution, and the growing importance of trusted and well-structured content. 

• Support the development of channel strategy frameworks, playbooks, and governance principles that improve consistency and scalability across brands and business units. 

• Assist with planning and investment decisions by contributing analysis and recommendations on channel mix, prioritization, and budget allocation based on customer needs, market dynamics, business goals, and performance insights. 

• Partner with analytics and marketing sciences teams to support measurement frameworks, KPI development, and optimization. 

• Identify and evaluate innovation opportunities across the channel landscape, including media models, digital experiences, content distribution, personalization, and AI-enabled engagement. 

• Support collaboration across internal and agency partners, and provide day-to-day support for channel strategy workstreams through coordination, material development, synthesis of inputs, and progress tracking. 

Essential Requirements

• Bachelor’s degree. 

• Experience in channel strategy, omnichannel strategy, paid media, web, CRM, digital customer engagement, or related disciplines. 

• Experience with managing multi-market media campaigns, working with agency partners and local markets 

• Experience supporting cross-functional strategic initiatives in a complex, matrixed organization. 

• Strong understanding of how channels work together across the customer journey, including media strategy, web strategy, search, content ecosystems, CRM, and digital customer engagement. 

• Experience translating business and customer needs into clear recommendations and actionable plans. 

• Experience with measurement and performance evaluation, including KPI development and use of data to guide decisions. 

• Strong stakeholder management, communication, and collaboration skills. 

Desirable Skills and Experience

• Experience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals. 

• Understanding of healthcare marketing, including HCP and patient engagement in a compliant environment. 

• Understanding of AI-enabled discovery, evolving search behaviors (GEO), and the role of authoritative content in visibility and trust. 

• Familiarity with paid, owned, and earned channel planning 

• Experience working with agencies, analytics partners, and cross-functional commercial teams. 

• Knowledge of digital analytics, media measurement, web performance, dashboarding, and strategic planning tools and approaches. 

Core Competencies

• Integrated strategic thinking 

• Cross-functional collaboration 

• Data-driven decision making 

• Influence and communication 

• Learning agility and innovation mindset 

• Compliance and governance orientation 

Why AstraZeneca

At AstraZeneca, we are committed to transforming how we engage customers by combining science, technology, data, and innovation. This role offers the opportunity to help define how integrated channel strategy evolves across diverse markets at a time of significant change in customer behavior, digital engagement, and AI-driven discovery. 

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Date Posted

30-jul-2026

Closing Date

13-ago-2026

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.