Business Analytics and Insight Manager, Thailand

Are you ready to turn integrated commercial data into decisions that move medicines to more patients across Thailand? In this pivotal role, you will lead a skilled team to uncover insights that sharpen field execution, refine brand strategy, and strengthen customer engagement. Your work will directly inform how we prioritize resources and measure impact, enabling better outcomes for patients and the business.

You will guide a high-performing analytics and CRM function, shaping our data culture and steering our CRM roadmap. Partnering closely with Commercial and IT/Digital, you will bring together market data, operational metrics, and customer behaviors to build reliable, usable intelligence. Can you see yourself creating dashboards, research, and automation that change the conversation in weekly, monthly, and annual performance reviews?

Accountabilities:

Team Leadership and Strategy:

• Lead, coach, and develop BI and CRM analysts to deliver high-quality insights and systems; set clear priorities that align with local needs and regional direction.
• CRM Strategy and Roadmap: Oversee the CRM strategy, ensuring fit-for-purpose capabilities, adoption, and measurable business impact; connect enhancements to field effectiveness and customer value.
• Strategic Partnership: Serve as a trusted partner to Commercial and collaborate with IT/Digital to explore, pilot, and implement business intelligence and automation solutions that improve speed, accuracy, and scale.
• Data Culture and Advocacy: Champion the use of data in decision making; embed consistent data standards, definitions, and governance to build confidence and drive usage across teams

Market Intelligence and Performance Management:

• Lead BI Analysts to generate, interpret, and embed actionable insights from integrated datasets; translate complex trends into clear, decision-ready narratives.
• Integrated Data Synthesis: Combine internal and external sources (including IQVIA, CRM, and SFE data) to produce timely insights that guide commercial strategy and continuous performance improvement.
• Reporting and Analytics Excellence: Oversee the development of reports and dashboards; enhance existing metrics and ensure adoption of best-in-class practices in visualization, measurement, and storytelling.
• Dashboard Creation and Automation: Lead the creation, maintenance, and automation of dashboards in Power BI and Tableau to monitor KPIs and business performance; streamline processes to reduce manual work and latency.
• Project Initiation and Delivery: Initiate and manage analytics and intelligence projects; ensure alignment to commercial objectives and successful cross-functional execution from scoping to outcome measurement.

Market Research Leadership:

• Assess, scope, and recommend primary and secondary research initiatives; guide methodologies that answer key business questions with rigor and relevance.

Veeva CRM and Internal Sales Systems:

• Lead continuous improvements in Veeva CRM modules and internal sales systems; ensure data integrity, reliability, and smooth operations.
• CRM/System Enhancements: Drive new feature implementations and system updates; track adoption, feedback, and performance to maximize value.
• Process Improvement: Identify and implement process enhancements that increase the utility of Veeva CRM across stakeholder groups; reduce friction and elevate user experience.

Experience:

• Lead, coach, and develop a high performing team of Business Intelligence (BI) and CRM analysts.
• Oversee the CRM strategy and roadmap, ensuring alignment with local business needs and regional direction.
• Serve as a strategic partner to Commercial and collaborate closely with IT/Digital leads to explore and implement business intelligence and automation solutions.
• Champion the use of data across the organization to drive commercial decision making and foster a strong data driven culture.
• Lead BI Analysts in generating, interpreting, and embedding actionable insights derived from integrated datasets.
• Synthesize complex internal and external data sources (e.g., IQVIA, CRM, SFE data) to deliver meaningful insights that support commercial strategy and performance improvement.
• Oversee the development of reports and dashboards, enhancing existing metrics and ensuring the adoption of best in class analytics practices.
• Lead the creation, maintenance, and automation of dashboards (e.g., Power BI, Tableau) to monitor key performance indicators (KPIs) and business performance.
• Initiate and manage business analytics and intelligence projects, ensuring alignment with commercial objectives and successful cross functional execution.
• Assess, scope, and recommend primary and secondary market research initiatives aligned with business priorities and strategic imperatives.
• Provide guidance on appropriate research methodologies to ensure high quality insights that address key business questions.
• Lead team to continue the improvement of Veeva CRM modules/Internal sales system, ensuring data integrity, system reliability, and seamless operations.
• Drive CRM/System enhancement initiatives, including new feature implementation and system updates.
• Identify and implement process improvements to maximize the value and utilization of Veeva CRM across key stakeholder groups.

Why AstraZeneca:
Here you will join a trusted network of specialists who collaborate openly, bring entrepreneurial thinking to complex challenges, and turn insight into action that benefits patients and the business. We put unexpected teams in the same room to unleash bold thinking, combining creativity with rigor in a fast-moving environment. You will have the autonomy to shape how data is used while working with colleagues who value kindness alongside ambition. Beyond our own walls, we look outward to influence the wider environment, ensuring our industry is understood by those who set national and international frameworks. Your impact will be felt in everyday decisions and in the broader progress of healthcare in Thailand.

If you’re ready to lead a high-impact analytics and CRM function and build intelligence that changes how we reach and serve patients, take the next step today!

Date Posted

12-ก.พ.-2026

Closing Date

30-เม.ย.-2026

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.