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E2E Campaign Operator – Omnichannel

Plats Zapopan, Estado de Jalisco, Mexiko Jobb-id R-200046 Datum inlagd 05/17/2024

About the AstraZeneca

AstraZeneca is a global, innovation-driven biopharmaceutical business that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious diseases. But we're more than one of the world's leading pharmaceutical companies.

At AstraZeneca, we're proud to have a unique workplace culture that inspires innovation and collaboration. Here, employees are empowered to express diverse perspectives - and are made to feel valued, energized and rewarded for their ideas and creativity.

About the team

Enterprise Technology Services (ETS) are a global team that are accountable for many of the IT tools and services that directly contribute to the effectiveness of our AstraZeneca colleagues.

We partner locally in more than 60 global business sites for service delivery and IT experience and are accountable for all infrastructure, cybersecurity, IT operations and End User services and technologies.

ETS also manages many of the large IT contracts at AZ, as well as partnering with large organisations on behalf of AZ to deliver value and innovation through new and existing capabilities and services.

About The role

As part of Global Commercial Operations, the E2E Campaign Operator will design, develop, test, deploy, and monitor email campaigns and landing pages using the Adobe Campaign Management tool. This includes interfacing with local market MCRM PMs and agencies to clarify requirements, ensure campaign is built to meet business outcomes by reviewing campaign build and testing trigger events. The Campaign Operator will collaborate regularly with the Email/Content Build Team, Systems Team, Reporting Team, and Email PMs (project managers) to ensure all tasks related to E2E campaign are thoroughly thought through during the campaign life cycle; including monitoring for ongoing campaigns.

The E2E Capaing Operator will be accountable for:

  • Gather requirements for asset/email build, build the survey pages/microsites, review the pages, review the documents and work with Omnichannel Implementation Leaders/Specialists/Agencies to secure the approval for deployment.
  • New Email Marketing Build (Asset Build): Assist in the project management, including build and deployment of email marketing assets based on complexity of email build classifications (Simple or Medium or Complex).
  • Build Cycle -Build to established standards, code and tag assets according to established standards and AstraZeneca tagging plan, test of tagging and preparation of documentation for AstraZeneca Medical Legal Regulatory ("MLR") review.
  • New Landing Page/Microsite Build- Development of simple, maximum three (3) page microsites or landing pages including browser page (within the Adobe Campaign System) that are required for the launch of a campaign.
  • Build in accordance with the Campaign Business Requirements (include html coding for dynamic content): Build a campaign whether it is Multichannel/Omnichannel in the tool based on BRD (Business Requirements Document).
  • Segmentation Lite: HCPs (Healthcare Professionals) or consumer group segmentation based on simple BRDs (for clarity, leveraging existing customer attributes) e.g. generate list of HCP based on specialty and zip code grouping.
  • Asset Link/Metadata Testing: Ability to test accuracy of links and metadata in campaigns, particularly when integrated with 3rd party vendors or sites.
  • Execution - Run the campaign execution tool, send the campaign through identified channels and create post campaign logs.

Requirements

Essential

  • 1 to 3 years of experience in campaign development.
  • Experience with HTML, CSS, JavaScript and SQL.
  • Experience in gathering and documenting requirements for marketing applications.
  • Excellent communication skills in both verbal and written English.
  • Strong stakeholder management experience, ability to maintain valued relationships across various stakeholders.
  • Collaborative, flexible team player

Desirable

  • Adobe Campaign/Neolane or any other Marketing Automation Tool (Oracle Eloqua, Salesforce Marketing Cloud).
  • Experience with Omnichannel marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns.
  • Experience with technologies and processes for content management systems, digital asset management software, web content management.
  • Experience with technologies and processes for mobile and social media solutions and strategies.
  • Experience with marketing customer data models

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognising their potential. Join us on our journey of building a new kind of organisation to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together.

Interested? Come and join our journey.

So, what’s next!

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

Where can I find out more?

Our Social Media:

Follow AstraZeneca on LinkedInhttps://www.linkedin.com/company/1603/

Follow AstraZeneca on Facebookhttps://www.facebook.com/astrazenecacareers/

Follow AstraZeneca on Instagramhttps://www.instagram.com/astrazeneca_careers/?hl=en

AstraZeneca is an equal opportunity employer.

AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law. AstraZeneca only employs individuals with the right to work in the country/ies where the role is advertised.

📌Strong English communication skills required.

📌 Positions are open to Mexican Citizens and official residents of Mexico.


📍 Location: Guadalajara (hybrid - Expectation of working in the office 3 days a week)
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working give us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility.



AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.

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