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ABM

Plats Shanghai Downtown, Shanghai Shi, Kina Jobb-id R-065064 Datum inlagd 11/05/2019

Responsibilities:

1. Understands the customers internally and externally, to be a expertise on the promotion mix and provide the  feedback to Brand Team 30%

  • Listens actively to customers and sales force feedback by field visit
  • Actively seeks feedback from the customers on campaign promotion mixes
  • Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
  • Plans and conducts field visits with sales team to monitor market dynamics and gather market intelligence / feedback.
  • Provide monthly update to organization by Product News report

2. Brand action plan implementation 40%

  • In line with plan, assists and together with brand managers / Brand support coordinators and Conference specialist in the implementation of critical external stakeholder activities including advisory boards, symposia, CME’s, exhibitions, conferences and meetings.
  • Monitors and measures implementation of the plan against KPIs (i.e. market growth, AZ product growth and market share).
  • Manages allocation of samples in line with product strategy, where relevant to the market.

3. Supports Sales team to deliver sales objectives & activities 15%

  • Co-ordinates and conducts product training.
  • Evaluates effectiveness of promotional material with field force then conduct Recall Test, and feedback to Brand Manager.
  • Manages allocation of samples in line with product strategy, where relevant to the market.
  • Plans and conducts field visits with sales team to monitor market dynamics and gather market intelligence / feedback.

4. Demonstrates high level of product knowledge and therapy area knowledge under responsibility 10%

  • Takes initiative to maintain and upgrade product knowledge through sourcing for product information, reading clinical reports/publications, medical journals.
  • Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge.
  • Regularly updates knowledge and disease area by attending medical conventions, and KOL interaction
  • Understands treatment trends.

5. Internal/ external communication 5%

  • Provide monthly update to organization by Product News report

Requirements:

1.Product and Environment Knowledge
  • Knowledge of own product, relative disease and R & D initiatives within own TA
  • Knowledge of competitor products and marketing approach
  • Understand how national healthcare & regulatory environment impacts TA
2. Campaign Execution
  • Well designed & well prepared campaign plan in details
  • Execute campaign precisely according to the plan
  • Summarize the key findings & give feedback to the team after the campaign execution in order to further improve the campaign impact
3. Communication & Presentation Skills
  • Effectively communicate campaign plan to sales force
  • Effective presentation & communication skills to deliver the campaign key messages to customers (KOLs & physicians)
  • Cross-functional communication (finance/ purchasing/etc.)


AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.

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